Gone are the days when fitness attire consisted of bulky sweatpants and baggy t-shirts. Not only do people work out to look their best, they also want to look good while doing it. Hingham resident Kimberley Paddon has fused fashion and functionality with a new line of modern, high-quality fitness and athleisure wear called Core Studio Apparel.
An Australian native who’s travelled and lived all over the world, Paddon settled in Hingham with her husband and two children six years ago. “When we first moved here I wasn’t working, but I realized I needed to do something I love. I love all the exercising opportunities here in town and was meeting so many women who also liked to work out. I thought to myself, I really like working out and I also love fashion ... how can I combine the two?”
Core Studio Apparel features a capsule collection of leggings, tops, sporty bomber jackets and outerwear, and socks that are durable enough to withstand intense workouts, yet stylish enough to wear while meeting with friends or running errands. The collection also includes a line of leggings embroidered with Hingham High School’s logo. “I got the idea when I was at my son’s homecoming—I saw so many girls wearing black leggings to school,” says Paddon. “We also wanted to partner with Hingham Sports Partnership to give them some of the proceeds from our sales.”
Paddon teamed up with fellow Hingham resident Michelle Friedman of Verseau Design to design the packaging as well as with photographer Susanne Malloy. “Working with other women in business, I have discovered a wonderful community of driven, smart, creative girls who I am proud to call friends.”
Find Core Studio Apparel exclusively at The Bar Method in Hingham and Boston as well as online. The Hingham “Varsity” line is available for pre-order now and will be on sale at Hingham High School’s homecoming as well as holiday events this fall. Stay updated through social media for upcoming events and trunk shows. Corestudioapparel.com